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BRAND: NYC Times Square

04/09/18

The Power Lunch Times Square

 

We’re back from Spring Break inspired by travels and grateful for wide open spaces.  Motivated by Dear Evan Hansen tickets (coming to a city near you!) we stayed on Broadway in Times Square for the last leg of the trip.

Times Square?!  How garish!  How tacky!  How crowded.  And, oh my, LOUD.

Well, yes.

Our last night I woke up at 3 AM with a distinctively trapped feeling.  My rock solid advice for dealing with such an issue is to avoid googling ‘claustrophobia’ and rather watch decade old Trading Spacing episodes.  You’ll surely doze off until you can manage to ride down two elevators and launch yourself into a crowd of thousands.

IDEA:  You want to go where the people are

Times Square gets 50 million visits a year and between 330,000-460,000 people walking through daily.  And I’m willing to bet a least twice as many selfies.  While a seasoned professional like myself isn’t normally swayed by such obvious tactics as billboards, I couldn’t help put look up in awe at the spectacle.

Now, I won’t be GTL-ing anytime soon,

 

Went to take a photo with my family and then got photobombed by these idiots!!! #jsfamilyvacation #jerseyshore

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…but I was surprised to find an ad I kept waiting to see again and again.

TV and kitchen reserved.  Netflix, you win again.

HOW YOU CAN USE THIS IDEA

 

We hope you’re over the rainbow 🌈 this weekend at the #charlestonbridgerun @sugarbakeshop has rainbow runner sugar cookies for your pleasure {while they last} no matter where you fall within the pack. 🚶🏽‍♀️🏃🏾‍♀️🏃‍♂️🏃🏻‍♀️🏃🏻‍♂️🚶‍♂️🚶🏽‍♀️🌈 #runners #charleston #bridgerun #sugarrush

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1.  Mark your social media calendar for the most popular local events.  How can you insert yourself into the conversation?  I love how Sugar Bake Shop created these special cookies for the Charleston’s annual Bridge Run which brings an addition $30 million to our area.

2.  While malls are a dying breed, you can still use the idea of an anchor store for your business.  Your city’s most popular hair salon could surely use a make-up counter in the same block.

3.  Find a way to advertise at popular events.  Perhaps it’s opening night of your high school musical, the Memorial Day Parade or every Saturday downtown during the busy season.  It’s a bigger bet  – but one that has a greater likelihood of paying off.

 

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