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Heads Up for Monday



While it’s almost a prerequisite for YouTubers to break the 4th wall and talk to the audience, tomorrow Casey Neistat is breaking the 5th wall – the one between creators and the leading video platform itself.

On Monday, Febuary 12 Neistat is releasing an interview with Robert Kyncl, Chief Business Officer at YouTube.  The premise is they will address the Logan Paul controversy and other important issues.

It’s those other issues we’re particularly interested in.  My hope is they will talk about how videos make it on the trending list (where Neistat himself has not escaped controversy), advertising, sponsorship and creator/influencer guidelines moving forward.  It’s certain to have implications for us as marketers.  Look for further coverage as the day unfolds.

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