After hiring Jim, one of the sales tools he asked for was a Sell Sheet (pictured above). I’ve done these at other organizations – at ePrize we called it a one sheeter – and it is a useful tool. The trick is to decide what information REALLY needs to be on there and what can be left off. There will always be a pull between readability and amount of text.
After a bit of back and forth this is what we came up with. You can download the full PDF if you want to read it word for word. While I still contend my demo video is my best sales tool I wanted to post this sheet so you could see what else we’re using. I’m sure many of you use similar marketing materials.