Return to All Posts

Soft Launch: How’d It Go?


The start of the bag marathon began yesterday.  The Wait List email went out at 11:52 AM.  As of a few minutes ago, 158 emails went out and 130 of those were opened.

The best part has been the comments from people who saw the bag.  I’ve really been blown away.  Here’s a sample:

“I just want to say that I LOVE your bag design! I held off on purchasing a laptop bag because I wanted to see yours first, and I’m SO glad I waited!!”

“Showed it to a few at the office and they are all drooling!”

“I’m not in the professional world anymore and don’t even own a laptop and I still couldn’t resist – GREAT bag Alesya!!!!”

“OMG lady! Just logged into my sneak peek of the bags and they are incredible!!!”

“So, at first I was thinking… really nice bag, but when do the laptop bags come out? Then, I took a closer look… OMG, Alesya, these are fabulous!!! So stylish, and fits a laptop?! I’m sold… now I just need to choose a color… LOVE!”

And maybe my favorite comment of the day from my friend Adam Valentine,  “Can’t wait to buy one of your bags for a deserving lady.”  (Single ladies in Chicago, drop me a line if you’re interested!)

Sales have been slower than I’d like, but steady all the same.  Mathew Smith, my web guru, reminded me, “Make sure you have realistic expectations with the site. E-commerce is usually a slow-and-steady type of business. It may take some time to see some real results.”

My family has been my biggest customer with my Mom buying one and my sister also getting a bag.  Other bags are flying across the country – one to  Seattle and another to Boston – so both parts of the country are covered.  Also, Charleston is certainly represented with some of my closest friends supporting the launch.

For those of you who have already ordered – thank you for your early vote of confidence!  It really means so much.

And now…back to the trenches.  We go live to the world tomorrow!

Show/Hide Comments

2 Responses to “Soft Launch: How’d It Go?”

  1. Melissa Carr says:

    So excited I can’t wait to see them tomorrow!!!!!! Also, talk Adam into moving to Charleston, I don’t want to live in the windy city, ha.

    • Alesya says:

      Thanks Melissa! Should be a big day!

      I will see what I can do about Adam. He’s a big midwest kinda guy, but I think the ladies in Charleston could sway him!

Leave a Reply

© 2020 The Power Lunch