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Google+ To Influence Search?

07/13/11

Search for Alesya on Google

For the last few days I’ve been testing out Google+.  On the site there’s a lot of chatter about what Google+ is, how it works and how it compares to Facebook.

I believe Google+ is going to win the social war.  Here’s why.

Check out the search for “Alesya” above.  I’m logged into Google+ and the very first thing that comes up is my Google+ profile.  Now, check out the image below for “Alesya Bags”.  The very first that comes up are links that I’ve given a +1.

Search for Alesya Bags on Twitter

Let’s extrapolate on this.

We all know Google controls it’s own super secret search algorithm. Google decides which links will come up first, what images appear, how news is ranked etc. when you enter a search term.

Doesn’t it make sense that they’d give a little extra love to anything mentioned on their own social network?  That your profile on Google will eventually show up at the top, above everything else?  Or something with a ton of +1’s will get ranked highest?

As a personal brand, job seeker, marketer, recruiter, business owner, celebrity, football star, CEO, fashionista or any person on the earth, wouldn’t you want to use this power to your advantage?!

YES.  YES.  YES.

Google’s power and strength has always been in search.  And now they are flexing that muscle again.  If you had to bet on one horse…would you bet on Facebook to win social or Google to win search?  You’d bet Google every single time.

Hurry on over to Google+ and get involved.  Now.

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6 Responses to “Google+ To Influence Search?”

  1. Interesting! I tried a search on Alesya and your twitter account came up second (http://www.alesya.net/ was first).

    Your google+ profile wasn’t even on the first search result page.

    I suspect google personalizes results based on your social network, and considers you a part of your network (obviously), so you see those search results first.

    Regardless, great tips. The bigger your network, the better your search results. Search is definitely becoming social.

    • Alesya says:

      Laura – Totally agree. It only works when I’m logged in. (And booo to those people cyber-squatting on Alesya.net)

      I think it’s a hint of what’s to come. Just like Google+ is still in beta and so are these search trends.

      Glad to hear your overall agree! Search is Social!!

  2. By the HUGE number of search experts poring over the site and doing tons of experiments, I’d say that it’s pretty much a given that G+ will impact search. It’s already my #2 referrer to chrisbrogan.com , so I think you’re right.

    • Alesya says:

      Thanks Chris! I saw your Google+ post yesterday about the search rankings and have to agree. Also, I think the Google+ user is far more likely to click on a link there because there are fewer links overall on the site.

      It’s like Google always knew people would bow down to search in the end and they were just waiting to pounce upon social. And pounce they did!

  3. Dan Rudman says:

    I think you’re right about the outcome, but I don’t think search will be the primary weapon.

    In fact, the primary weapon will be Google’s arsenal of already beloved services (search included) — Gmail, Calendar, Docs, Chat, and so on. Fully integrating these services into G+ (and vice versa) will make a foray into the social network inevitable and desirable. In other words — they’re greasing the path to G+ with the smooth buttery love you have for their already existing services. You won’t be able to help yourself. They’ll make it very, very easy.

    Meanwhile, FB will attempt to fight feature by feature but they are, surprisingly, behind the curve already. Google has spent the last several years building an armada of services and tools that integrate well together. Ultimately, that will be the weapon that slays FB (if slaying FB is possible).

    My $0.02.

  4. Teresa says:

    Sorry so late in commenting on this post: have been sick and in and out of the doctor’s office… Anyway…

    It’s sad to say, but I am so out of the loop with Google+. I am going to remedy that and look into it tonight because what you say makes sense. My site is NEVER even in the top three and I have put SEO into the website. (but of course, that could also have something to do with my inattention to it)

    That being said, I have to wonder about people’s habits. People are lazy. A generalization, I know, but they are. Google+ sounds like work and people get stuck in what they are comfortable with. Take my sister for example, she still has an AOL email address and uses IE. Hello, 1990 called and it wants its mediocre technology back.

    I am sure we all know a lot of people like that: you’ll explain the benefit of “B” and they cling defiently to “A”. Would not people still want to cling to Facebook just because it was their first access to social media?

    Personally, and I know it’s only my opinion, but I have always found Twitter to be a much more powerful social media tool than Facebook. I can not tell you have many times some “big wig” in a big company has contacted me just for something I have mentioned on Twitter. A lot of CEOs (etc.) are plugged in there, more than most people imagine.

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