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BRAND: Chef Sean Brock


Charleston Wine and Food Festival features our most booming industry – Hospitality.  Business of Food, my favorite event from 2017 featuring Chef Nancy Silverton and Restaurateur Danny Meyer, returned this year with two talent packed panels hosted by Fast Company and US Foods.


Charleston Wine and Food Festival Business of Food 2018


IDEA:  Share Your Local Support

Despite lots of lively conversation, the quote of the event came from Charleston’s own superstar chef, Sean Brock at the end of the event.

“Last year we spent $1.5 million on vegetables. That money could have gone anywhere. But we chose to spend it here in Charleston”

                                                                          – Chef Sean Brock


As soon as he said it a collective gasp of shock and awe went through the room.  You could see our wheels turning.  If he spent that much on vegetables, how much was he spending on proteins?  On employees wages?  Wow.  Those were big numbers.  Big numbers of local support.

If I wasn’t a fan before I was making my McCrady’s reservations now.  (OK, you caught me.  I’m a big fan.  Which actually makes me feel even better that my diner dollars are staying here in Charleston.)


  1. Create content with a local complimentary business.  In downtown Charleston two fashion retailers – Candy Shop Vintage and Beckett Boutique – featured one another on their respective blogs.
  2. Add a footnote to your printed material.  Something like ‘Did you know 92% of our partners are in the tri-county area and we support over 120 employees locally?’ makes your customer feel good too.
  3. Find a neighborhood press outlet to pitch your next best story.  School newsletters, neighborhood magazines and the free local paper that lands on your doorstep are often what people actually read.
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